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DARCHE. LEADERS IN OUTDOOR DESIGN. PROUDLY AUSTRALIAN SINCE 1991.
Based in regional Victoria over 26 years ago, Darche revolutionised the then-traditional swag market with the introduction of the Dome style swag.
DARREN O’DWYER, the founder of Darche with his wife CHERYL (DAR-CHE) embarked on an eastern sea board journey. Wanting a shelter arrangement that was quick, practical and easy to stow, Darren used his imagination and created a cross hybrid of a canvas shell and at the time, recent introduction of dome tent technology using Fibreglass poles. Darren’s creation became the talking point at many camping spots throughout their Journey. On his return, Darren O’Dwyer decided to showcase his new creation at a hunting and firearm show held at the Melbourne Exhibition Building. Using nothing more than a simplistic foldable card playing table as a prop, Darren soon become inundated with order requests from both Hunters and Firearm stores alike. Needing to produce his overwhelming orders with no manufacturing facility set up, Darren relied on his uncles Denim jean factory to get the ball rolling. Quickly out growing the jean factory, Darren realised he required a suitable and purpose-built factory arrangement in order to suffice demand. Setting up in both Kialla, Victoria and Campbellfield in the northern suburbs of Melbourne, Darren employed locals including his brother David to create functional manufacturing and assembly factories.
Using Australian supply chain partners at the time including Bradmill, Charles Parsons, KS Textiles and ABC foam makers, Darche had become the leading swag and canvas convertor in Australia, at one stage being the largest convertor of 100% cotton canvas in the country.