The name Ahnu is derived from Celtic mythology, from the goddess of balance and well-being. The deity could accurately be described as an ancient version of "Mother Earth" This choice of a namesake is both deliberate and appropriate, as Ahnu's social and environmental commitment is incorporated in the foundation of every product that has been created and every business decision that has been made.
From the gold standard of factory certification (the footwear is manufactured in one of only 31 footwear factories in the world with SA8000 accreditation), to the use of certified post–consumer recycled fibers in the catalogs and packaging, Ahnu's commitment is integrated through all areas of the brand.
The product goal is to achieve uncompromising performance by blending a modern aesthetic with the style, structure, and substance of the outdoor lifestyle. This goal has been realized through the emphasis on intuitive easy on/off technology and the proprietary QuiteLight™ construction, a system that enables exceptional strength-to-weight ratio and superior comfort.